Buffalo Bills - Highmark Stadium

Orchard Park, New York

The team at Populous worked with the Buffalo Bills creative team to create a look and feel that fits the Bills Mafia perfectly. We built over 4,000 signs, sculptures, and memorable moments for the stadium. Our scope included all regulatory and wayfinding signage for both the interior and exterior, naming rights signage, all sponsorship signage, the innovative Highmark Trail that surrounds the stadium, and the experiential package – which consisted of sculptures and art pieces that made the stadium feel like a tribute to Western New York’s passionate fan base.