Scholastic HQ Lobby Branding
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Scholastic HQ

New York, New York

Winner of the 2019 SEGD Merit Award, the environmental graphics program at Scholastic's corporate headquarters reimagines their favorite stories into various design elements throughout the NYC office.

Designed by Paula Scher at Pentagram and working in collaboration with DCL for engineering, prototyping, fabrication and installation - the office renovation includes a variety of tactile materials, visual curiosities and a playful media. The Magic School Bus is reimagined with a pegboard of 15,000 wooden dowels painted school-bus yellow. Furry, dimensional art canvases depict Clifford the Big Red Dog and a three-dimensional Captain Underpants smashes through a wall.

Design by Paula Scher at Pentagram
Pentagram Team: Rory Simms, Designer
Courtney Gooch, Designer
Joy Wu, Designer
Sarah McKeen, Project Manager
Peter Mauss, Esto, Photographer
James Shanks, Photographer



What We Provided
  • Project Management
  • Material Specification
  • Engineering
  • Prototyping
  • Custom Fabrication
  • Field Services
  • Installation
What We Did
  • Branding Signage
  • Lobby Desk
  • Pegboard Sculpture
  • Lobby Artwork
  • Stained Glass Ceiling
  • Magazine Wall
  • Lenticular Wall
  • Captain Underpants Sculpture
  • Code Signage

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